Do you want to sell more jewelry?
It is well known and documented that salespeople will sell more of the items that they personally like and that they know. Way too often today, the Manufacturer makes a beautiful piece of jewelry, the Buyer of the Store buys it, then it placed in the Showcase and it never sells.
Why does this happen?
It is likely that the salesperson doesn’t even know that the piece is in the case much less knowing all the terrific things about it. The Salesperson is at a true disadvantage in that the only people that know all the features and benefits of the piece are the manufacturer and the buyer. The poor salesperson never gets that valuable information.
Neither a jewelry store owner nor a manufacturer should ever put a piece of jewelry into a store if they are not going to give the salesperson the tools and the ammunition that they need in order to sell it.